So um I do tiktok for the trades and I , I know you talk a lot about A I but tiktok was your thing , like you just said , and I think that what happened as a marketing company , I do organic social media and that's a lot harder to say we got this lead directly from here every single time . But it's important when it comes to overall branding . And so I'm just curious of like how that , how to justify Yeah , how to have that conversation .
Um I am so proud to work on this amazing skincare brand called strain . And when we think about being relevant as a brand to our consumers , it really , I think starts with what you stand for and having that vision and purpose and a true differentiated identity . And really proud to say also that Stretton has stood the test of time .
And I think we're seeing the role that brands need to take , whether it's , you know , Roe versus Wade or whatever is happening . Brands now need to stand for something that , you know , really dives into uh their consumers' lives and show that their values are shared in a way that that has never really been the case before . Yeah , that's , that's really great point .
Or the top people in home services , they got the money , they got the budget , they got the operational capability . What can you teach these folks about branding to take their companies from a few billion in revenue to that household brand ? That's generational that lasts for hundreds of years like Coca Cola and Nike .
So this is kind of what we have to do . It's like it's branding , right ? You've said it .
